
Stop Emotional Eating
The Simple Method That Actually Works
A short, science-backed book on the behavioral patterns behind emotional eating and a simple method for handling them in the moment.
"I've spent my career at the intersection of technology and human behavior, and I know how rarely simple solutions survive contact with complex problems. This one might. Goldney writes honestly, argues clearly, and offers something practical rather than merely inspiring."
David Ellis. Futurist. Research Consultant for Surgical Innovation, Wayne State University School of Medicine.
A different kind of book
Not a diet
No meal plans. No foods to avoid. No calorie counting.
Not willpower
Willpower hasn't fixed this for you. This book explains why and what actually works instead.
Just the method
Three steps. A few seconds. Any situation. Built from behavioral science, written in plain English.

About the Author
James Goldney has spent three decades in marketing and business studying why people make the decisions they do. His latest book applies that interest in behavioral science to a problem millions of people face in their own kitchens. He is also co-author of Whiff!: The Revolution of Scent Communication in the Information Age (Quimby Press).
"Knowing had never been the problem."
Want the one-page method?
The whole SAY YES! quick reference on a single page. Yours free.
Plus a short series of practical follow-up emails. No ongoing newsletter.